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WHAT IS A LOGO

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LOGO is an abbreviate form of LOGOTYPE, taken after modifications from the Greek language. It’s designed in the form of a graphic mark, an emblem or as a symbol. It is used to support and promote an Organization itself into the public and attain recognition. It may be an abstract or a symbolic design or may contain the text of the Organization’s name. In around sixteenth century, a logo consisted of a group of letters, which used to be independent (not connected) as in Garamond model.   Whereas, in another form of logo, two or more letters were combined or connected to attain a structure, though they did not become a word. This form is called as Ligature. Further, this combination of letters included combination of various styles of alphabet together. In the present scenario, a company’s logo represents its brand in the market. In 18 th and 19 th centuries, due to industrial revolution and industrialization in various parts of the world, a boom for advertising industry took

How to Design a Logo

How to Design a Logo As you can see, the logo creates a huge impact more than simple symbols. They’re epic icons. Logos are the face of your company; it creates a good impression to your customers about your brand and let them know if it’s right for them. It deliverers of the all-important lasting impression, crucial visual representations of your business, what you do and what you’re about. Accordingly, the utmost care and meticulousness should be taken when designing yours.  To design a logo , one should be expert in graphics, the management of colours, geometric shapes, communication etc. It is an identifying element which reflects the attitudes and values of a company. There are two levels, first, the research level and, second, the design level. For the first level it is mandatory to know information about the company, Its market and competitors in the market, It needs graphic elements, colours, images, symbols in a harmonious concept. By knowing these elements (theory an

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