WHAT IS A LOGO

LOGO is an abbreviate form of LOGOTYPE, taken after modifications from the Greek language. It’s designed in the form of a graphic mark, an emblem or as a symbol. It is used to support and promote an Organization itself into the public and attain recognition. It may be an abstract or a symbolic design or may contain the text of the Organization’s name.

In around sixteenth century, a logo consisted of a group of letters, which used to be independent (not connected) as in Garamond model.  Whereas, in another form of logo, two or more letters were combined or connected to attain a structure, though they did not become a word. This form is called as Ligature. Further, this combination of letters included combination of various styles of alphabet together. In the present scenario, a company’s logo represents its brand in the market. In 18^th and 19^th centuries, due to industrial revolution and industrialization in various parts of the world, a boom for advertising industry took place, which combined typography and imagery together.

PURPOSE OF A LOGO

Almost every business sector whether in production, trading, service, etc consists of competition. Hence, as far as possible, an Organization should study the logo of its competitors, so that it can design its  logo designing in hyderbad to justify its products or services. A LOGO can become more than a mark of recognition. If it is designed properly, it can depict the details of a company, while conveying the brand message, that helps to set up an poignant connection with your objective audience. The colors and symbols used in a logo differentiates and describes the company and makes it stand out from the horde.

Most of the times, designers try to inculcate an immense meaning of the company in the LOGO. However, it’s not required. The main purpose of a logo is to build up identification and recognition of a particular company for its products and services, which comes over a period of time through interaction with target customers or audience while presenting the logo along.

HOW SHOULD A LOGO DESIGN BE?

A LOGO design should consist of five important things :

1.       Memorable : A logo should be able to capture people’s mind. They should be able to remember and recognize it easily.

2.       Uncomplicated : A logo should be so simple and wholesome, that it depicts only heart of the company’s products and services.

3.       Adaptable : Logo of the company will be used widely right from stationary to website, social media, advertisements, billboards, etc worldwide. Hence, it should be adaptable from as small as 2mm spacing to 50m spacing or more comfortably.

4.       Suitable : Certain sectors of business go by certain masculine, feminine or neutral colors. Designer should consider the nature of business while designing the logo. Target audience or customers should be considered while adopting the color or its range.

5.       Everlasting : Logo is something, which should get imprinted in the minds of customers.  Logo should never be modified or changes as per the trends.  It creates a confusion in customer’s mind. There are certain logos of few companies, that are lasting since decades. A meager logo reminds the customer of its products or services. Hence, consistency is most important. Else, there is a probability of losing loyal customers due inconsistency shown by the company.

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